AtoG Becomes the First Domestic Brand to Participate in New York Fashion Week

On the evening of February 14 in New York City, the most popular discussion of local fashionistas was not where to go for Valentine's Day but the recently concluded New York fashion week autumn and winter show of famous Chinese designer Vivienne Hu. That night, Vivienne Hu and its strategic partner AtoG, a custom-made lingerie brand, joined forces to launch five exclusive custom-made luxury lingeries. This also made AtoG China's first premium lingerie brand to participate in New York Fashion Week.

In the show field, these five custom-made lingeries and high-end garments were perfectly integrated. The modern metropolitan modern styles distributed from the inside out quickly ignited the enthusiasm of the New York fashion community and won the favor of many New York fashion ladies. Among them, Swarovski crystals are particularly supportive, and the dazzling brilliance of limited editions inlaid with multiple diamonds has become the highlight of this season's New York Fashion Week.

Caption: AtoG founder Zhou Yi (second from right), co-founder Cheng Yi (first from right), and Vivienne Hu (third from left) pose with New York ladies

Cross-border joint definition of two strong fashion brands will make women new claims

AtoG, a high-end underwear custom brand founded by Ms. Zhou Wei, not only advocates the concept of “wearing underwear like eyeglasses”, but also cooperates with cross-border elites of different famous brands, designers, and artists to launch the “AtoG+” series of “open designers”. "Cooperative styles are dedicated to satisfying the needs of contemporary metropolitan modern women for self-confidence and inner beauty. This coincides with the design philosophy of Vivienne Hu, who is also a native of the financial world, and has successfully transformed the fashion world, as well as bold and innovative cut styles.

Vivienne Hu, a Chinese-American designer who was considered to be a foothold in European and American fashion design circles after Alexander Wang and Jason Wu, was founded in 2012. However, because of her accurate expression of contemporary urban women’s lives, Vivienne Hu quickly gained The New York Fashion Circle is widely recognized and has been invited by New York Fashion Week organizer IMG Fashions four times in a row to participate in this top global fashion event as a top fashion designer. This is exactly what the two brand founders originally chose to join forces to jointly pursue the heart of this New York Fashion Week - with this world's top fashion event, with a modern style and comfort characteristics of apparel design, reward Contemporary urban women have a confident life attitude from the inside out. This also made AtoG China's first premium lingerie custom brand to participate in New York Fashion Week.

In response, Vivienne Hu said, “It is AtoG's unique philosophy that has attracted me. I personally also very much agree that women's underwear should be customized to meet the needs of health and beauty. This cooperation is an unforgettable experience, designing underwear for AtoG. Also let me have a new understanding and experience in the production of underwear." And Zhou Yi also communicated with the United States and other overseas media at the scene: "Vivienne is the first cross-border co-designer we chose. Her underwear design breaks our inherent understanding of underwear. She The selected fabrics are not usually used in underwear and are very challenging for our production. However, after many attempts, we perfectly completed the shape design and production of underwear.”

Caption: AtoG x Vivienne Hu Design Manuscript Presentation Ceremony

Before the start of the catwalk, the two parties also held a special handover ceremony. As witnessed by well-known fashion media both at home and abroad, Ms. Vivienne Hu represented one of Vivienne Studio's five custom-made underwear paintings for Ms. Zhou Wei and her AtoG brand.

Inspired by lines and sports, stunning New York fashion industry

The five underwears that shined at New York Fashion Week were the result of cross-border cooperation between AtoG and its first "open designer" Vivienne Hu. Inspired by the paintings of famous British painter Scott Kish, Kish himself also came to the show to see the show. This series of clothing explains the beauty of the lines left by the human body during the movement and the intangible and subtle changes of the environment in static modeling. Collisions of color and lines, mix and match of fabrics and tailoring are the biggest features of Vivienne Hu's clothing this season. The five lingeries are inspired by the impact of sports and lines and colors, and they give traditional fashion lingerie new DNA to make them both luxurious and modern.

AtoG and Vivienne Hu have the same pursuit of luxurious quality and exclusive customized fashion concepts. This has become the foundation for the promotion of this cooperation. After numerous attempts, both the underwear and the dress have achieved a 100% comfortable fit. In the show of the show, we can see that both of them have improved their quality. Designers use the collision of color and lines and the mix and match of fabrics and tailors to show the beauty of the lines left by the human body during the movement and the intangible subtle changes of the environment in the dynamic modeling, so that the elegance of the painting is perfectly combined with the smartness of the clothing. Beautiful.

What's impressive is the limited edition of the finale, the Swarovski giant diamond series. Different from the blingbing style of everyone's impressions of the Riviere series, even if it is shocked by the glittering Swarovski crystals under the lights, it will still be attracted by the low-key and luxury metropolitan fashion.

Caption: AtoG+Vivienne Hu New York Fashion Week 2016 Fall/Winter Special Order

The big show can be a complete success and has won the acclaim of the fashion industry in New York. Not only does it rely on the outstanding style of Xiu Pin's costumes, but it can also see the designer's exquisite intentions in all aspects. Not only did the famous New York singer celebrity Comsuelo Vanderbilt Costin come in to cheer, but David Cook, Taylor Swift's music director, took part in the production process, adding brilliance to the show.

The biggest egg on the New York Fashion Week show was a supermodel dressed in AtoG+Vivienne Hu's custom-made undergarments. The most popular and instagram-loving Tinkerbelle catwalked on the catwalk. It exploded and accelerated the game. Big show in New York fashionistas spread speed.

Caption: AtoG+Vivienne Hu New York Fashion Week 2016 Autumn/Winter Special Orders and Dogs Tinkerbelle

The stunning New York Fashion Week this time attracted the attention of the local American media. Vivienne Hu and Zhou Yi did not seem surprised at all. In the post-show interview session, Vivienne Hu shared, “I saw the effect of the five underwear detonating the audience, and I felt that I had successfully fulfilled my original vision.”

Obviously, this successful outcome was as early as Zhou Yu's expected, but her unprecedented attention to this unprecedented achievement was her belief in AtoG's future cooperation with more top fashionistas. “The stunning effects of these five lingeries at New York Fashion Week also exceeded our expectations. The success of this cross-border cooperation is only the beginning. In the future, we will continue such cross-border cooperation with more talented top designers like Vivienne. , to our customers bring continuous surprises and different experiences."