Designer brand Su·GuangYu The most interesting designer sleeps over the road

"When a customer comes to buy a (a series of) clothes, I ask her where you bought it to wear? Don't buy it, change the point to use it!" This wonderful marketing method can only come from Su Guangyu. A poisonous tongue, the pursuit of perfection, happy people. Few designers dare to say that they are vulgar. He would. He said that he is not a vulgar, or has his own pursuit.

Our interview was in his "guerrilla shop" on Yangmeizhu Incline Street. There were many funny gadgets in the sixties and seventies. For example, the plane in his hand, he felt good-looking. He said that the camera must take this shot. He also likes kites, and his two arms have this pattern.

Chinese design is inherently superior to international design

Su·GuangYu

Su·GuangYu pays attention to the rational design that fits the public and is a brand that focuses on cost-effectiveness, practicality, and practical concepts. When many local brands took the European and American fashion stage as the ultimate goal, Su Guangyu thought that China’s things were higher than international ones.

Su Guangyu’s growth experience was unusually rich. Primary schools changed four schools, secondary schools changed three places, worked in Hong Kong, and later went to Beijing. From the age of fifteen or sixteen, he had already reached a point where he would rather spend money to buy clothes than to eat. From the time he was adolescent, he had a stinky problem.

Over the weekend to "practice the booth"

Su Guangyu likes the old things in the past, likes to listen to the children's noises in the early morning courtyard houses, and the big voices of grandfathers and aunts in Hutong. This kind of human experience makes him feel like he is living. And like Sanlitun children, suitable for shopping is not suitable for life.

These small objects that we could only see when we were young were placed in "guerrilla shops". Many of them were "squeaky" from an artist playing a tin toy. In the life moon market held in the front door Yangmeizhu Xiejie, Su Guangyu set up a temporary clothing sales department, and there were many things that were not seen in his online store.

This kind of tin tray usually has hundreds of pieces, and the price is higher for certain times and special words. For example, on this “Eastern Red” tray, the price on a certain treasure is as high as 1500+. Su Guangyu used it to hold candy and melon seeds. "You do not understand China's second-hand market. The more things you sell, the more valuable you will be."

He likes what Infineon is up to, and this is a shoe that works with the brand and is placed in his studio on weekdays.

The credit card machine he took with him, because he had suffered a big loss in the collection. One year he didn't have a credit card machine and he couldn't collect a large amount of cash. A buyer could only verbally contract with him for tens of thousands of pieces. As a result, when he was happy to fly home, the buyer called. He said that this shipment was no longer needed, and the order would fly.

â–² 2016 spring and summer Ivy series thin coat RMB 2,600+

This is the most expensive item in the guerrilla store's display work. It uses imported fabrics, and the mixed chemical fiber contains cotton and hemp. The air permeability is strong. It takes a lot of patience to make the garment process more complex and the relative production cost is higher. Less, the button is the material of the bovine bone.

✎ This fabric does not require special care, machine washing, hand washing, steaming, steaming, and flattering when worn.

â–² Spring/Summer 2016 Ivy Series Short Top RMB 600+

The cheapest work is this short TOP shirt, super soft material, the collar of the "garlic head" button is handmade, nostalgic retro.

✎ The designer said that his work fabrics do not require special care, machine washing and hand washing can be used, and practical good things are willfulness.

â–² 2016 spring and summer "Ivy" series

Su·GuangYu 2016 The concept of the ivy series originated from the designer's alternative interpretation and vision of the contemporary young people's lifestyle. The young people's heart is like the young lifelike youth.

“Now the works of Chinese designers are similar. They don’t understand what is Chinese style. I want to do my own thing. Designers have a process to build a brand. The survival of the fittest is the best. After 5-10 years, the rest is definitely a comparison. Well, China was not originally designed, ancient buildings and costumes were based on the feng shui and courtesy of the Book of Changes, and now the degree of freedom is greater in this era."

“But we still need to have our own reasoning before we can design. We can't say that you add a lace to look good. Even if it's a design, that doesn't make sense. The things that you deliberately do are not justified. Good design. Many people think that their clothes should be so expensive, this attitude is wrong. The designers themselves have problems, some graduates feel that just make a sign plus a logo, they think they are designer brands."

“I also participated in a real-life simulation of a totally enclosed zombie world experience game. One is to practice courage and the other is to feel the feeling of shock. I played too seriously and finally returned my hand to injury. I feel that if I give up too shameful, I'm the one who will enjoy the aura, because this is the only thing that can continue to enjoy without making money (hahaha).

Where is Su·GuangYu?

"We are gradually withdrawing the goods from the buyer's shop. The online shop is not selling very well either, or wants to be an interesting offline shop."

Where are the shops? The designer is too headstrong and says this is a secret for the time being...