Gucci Gucci 2018 autumn and winter advertising blockbuster

November 14, 2023

Gucci F/W 2018 | As the most visual brand in the moment, Gucci brings different surprises every time. In this autumn and winter advertisement, Alessandro Michele continued to partner with Glen Luchford. With the theme of “Gucci Collectors”, he fictionalized a group of collectors who loved collecting paintings, butterflies, ceramics and other objects, and recorded their daily routines with cameras. This group of advertisements is somewhat interesting like a movie still and a magazine interview. The name "Gucci Collectors" is probably a definition of Alessandro Michele.

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