HANA&SHIDA | Shenzhen Fashion Week 2019 Autumn and Winter Conference Show Review
Daisies, baguettes, picnic baskets, sunglasses and balloons, HANA&SHIDA brings scenes to the fashion week spring picnic, without excessively white makeup, wearing pink colored stockings, picking a flower, a light and cheerful look One jump, let the skirts rotate like a spray, meet a good friend and come face to say hello, and arbitrarily distribute the children's "free, fun" nature. HANA&SHIDA's children's products, the local brand of Shenzhen, was born in 2015. It has been widely praised since its launch, and has been continuously transformed and transformed in the past five years. It has gradually developed into a mature high-end children's wear brand, and has introduced a limited edition. Parent-child series. The designer's grasp of the overall shape, color, detail, and fabrics has formed a unique and artistic new style. We call it the wind, also known as HS wind. The 2019A/W series featuring "Mary Poppins" was released at Shenzhen Fashion Week. Shida, the founder and creative director of the brand, drew a lot of inspiration from this classic movie that he liked very much when he was a child. Added some magical elements to make the show more interesting. Through a series of life scenes such as picnics, gardens, tea fun, dancing, etc., it shows the joyful atmosphere, expressing that childlikeness is not only owned by children, but the purity that everyone has in mind, and the feeling of this person’s mouth is rising. happy. The bright colors on the show floor, the slightly retro-inspired set, and the decorative details echoing the theme are a highlight of the new collection. The designer brought the small animals and small plants in the story to the world of clothing. The cute little penguins, scattered daisy, parrots and umbrellas make the children more lively and dynamic on the runway. From the early autumn to the deep winter, simple and clear colorful suits, full cotton side shirts, A pendulum coats, cloak coats, woolen Dresses and other versatile items, the various elements of the story are combined, especially the surprise The end of the parent-child costume debut, the gas field is full and very interesting, the audience can not help but pick up the "you are my sunshine" with the music. HANA&SHIDA brand founder interview Xiao Bian: What are the gains in the design process that I want to share with us? Shida: The harvest is a further stepping into the world of children's wear. During the whole creation period, I can enjoy the state of entering a simple child, including the inspiration for memorizing, especially looking back at the movie of childhood, and I like it more strongly in my thoughts. Very pleasant and pure. Including the process of knowing more about craftsmanship and production during the creation period, I also got a lot of responses and sharing, which made the results more full than before and closer to the children. It is a great process. I am honored to share every new feeling, to make my own impressions of the good, the journey, the classics of the movie, each time different, the constant is the love of life, and the interpretation of happiness. Enjoy the heart. Xiaobian: As one of the founders of the new brand, what are your plans for the future development of the brand? HANA: For the future planning, from the perspective of business and brand, I hope that it is a brand that maintains its own tone, and will use a newer, lighter and younger model. It will also influence more people by deepening the spread of brand concepts and brand attitudes. I hope that it will eventually become a more representative new force in China and go international. Finally, I would like to say that aesthetics is, in my opinion, a kind of spiritual power. This kind of power will make his life better and will make him more resistant to stress. This is what HS has always wanted to pass. life attitude. The success of this fashion show made HANA&SHIDA once again the focus. The brand's unremitting pursuit of a better life, strict control of quality, and meticulous attention to detail all convey the ingenuity of the brand. HANA&SHIDA, a new force in the Chinese children's wear brand. SHAOXING OCEAN CO., LTD , https://www.sxgarments.com
