How to survive in the future of digital printing
1. Traditional printing (screens, gravure, etc.) all require large venues, personnel, and requirements for the number of prints. In particular, the proof board takes 3-5 days. 2. With the development of the times and people's constant pursuit of clothes, the demand for more suits has increased, the overall number of single suits has decreased, and a new customer group has been extended. 3, based on the above situation, digital printing is born in the cracks. Of course, digital printing cannot replace all traditional printing (cotton and linen), but one day traditional printing will become history. In the future, digital printing “has no minimum, only lower†It is often said that digital printing has not grown up yet! How can we begin to get old, and the low-price competition is heating up. Will we have to go back to the old road of traditional printing? Or is it destined to become the new normal in the future? I don't pay much attention to this topic. The author thinks that this topic is related to the personnel engaged in the industry and the threshold required by the industry. However, we are still interested in the current digital printing account. The three major factors that make up the cost of digital printing 1. Rental costs (historical reasons have resulted in some special locations where office rents are higher than high-end communities) 2, staff costs (designer's salary is a pain point in the boss's mind) 3, machine purchase and printing supplies costs The first two authors can not evaluate, I can only evaluate the third point - machine purchase and printing supplies costs: 1) Machine wear: Calculated according to 410,000 units and 2 years of depreciation, ie (40,000/2 years/10 months) = 2000 yuan/30 days = 67 yuan According to the average daily production of 400 meters per machine, that is, 67 yuan / 400 meters = 0.17 yuan / meter 2) Paper cost: The market is now relatively low 70g paper 0.95 yuan / m2 (there is a boss required quality needs 90g or 100g), that is 0.95*1.5 = 1.42 yuan / meter 3) Ink costs: After the author's detailed test, there is a high concentration of ink on the market only 7ml (normal is above 14ml), high concentration of ink according to a bottle of 1000ml average 65 yuan to calculate, that is 0.065 yuan * 7 * 1.5 = 0.68 yuan / meter Printing cost component = machine wear + paper cost + ink cost, ie: 0.17+1.42+0.68=2.27 yuan/meter Now the customer prints an average price of RMB 5/m, gross margin (2.73/5 = 54.6%) This shows that in the Chinese market, such a low threshold, such a high gross margin, can be imagined, the market price will decline! Specifically, the author believes that the benevolent sees the person and the wise sees the wisdom. Where is the future of digital printing? 1, it is easy to see that the cost of paper is the largest piece of paper development will be from the current 70g to 50g or even lower, ultra-thin paper once available, it will be a price controversy. 2, in the digital printing industry, there is a clear season, so the cost of staff costs is also critical, the staff of the designer is very important. No matter how good or bad your business is, these bosses can't easily reduce designers because of bad business. The design of 20 machines generally requires 5 designers. Their wages account for 50% or more of the entire factory. Will there be better products and solutions in the future that can directly or indirectly reduce costs and, in turn, reflect the high efficiency of digital printing in the future? It is hoped that more such product solutions will be available as soon as possible, bringing a whole new system to the digital printing industry.
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