Li Lianjun, general manager of Zhejiang Box马: Box horse may enter overseas next year

At the 2018 Xinjiebai Group's Future Business Summit held on April 27th, Li Junjun, general manager of Zhejiang Boxma, revealed that Box Horse will open stores in 10 cities across China on April 28, while Box Horse Fresh will be around next year. It is possible to enter overseas.

At present, Box Horse has the only cloud-based retail operating system. From April 28 (Tomorrow), it will also become a retail enterprise with a national network, growing in China and born in China.

The following is a summary of the speech:

The box horse is from Ali, the hippo mouth is big, eating all over the world, so we position people three meals a day. Say good news, on the 28th tomorrow, Box Horse will open stores in 10 cities across China, and it is likely to enter overseas next year. At present, Box Ma has the only cloud-based retail operating system, and will become a retail enterprise with a national network and growing in China and born in China from tomorrow.

APP day transaction users have exceeded 5 million

Box Ma first proposed such a concept in March 2015, which was started by a group of logistics people and electric businessmen. From the very beginning, we have defined that box horse is based on the mobile Internet, that is, the mobile phone APP, with an offline experience, focusing on a format of eating.

This positioning determines that we are not the same as RT-Mart and Wal-Mart online, so Xiaoyao gives us two concepts. The first one is how much more than online, including the proportion of my online.

At present, the development history of Box Horse, we opened the first store in Shanghai Jinqiao Commercial International Plaza on January 15th, 16th. In March, the number of APP users in Boxma broke through 100,000 in March. Last year, the Double 12 Jinqiao Store had a thousand or so. The squared area has already exceeded 10,000 orders. At the same time, the gift card was launched in June 2017. On September 28, 17th, we opened 5 stores in 5 cities across the country. We did a very interesting thing that day. We packed an island in Alaska, USA. Thousands of king crabs were salvaged in the deep sea 1 km away and sold within one day.

In April 2018, we currently have 49 stores and 10 cities across the country, and our APP daily transaction users have exceeded 5 million, which has become the top ten in the e-commerce APP. In the future, we will become the largest APP super portal in China and even the world in five years.

At present, Box Horse operates 20,000 SKUs, and all of them are related to eating. We will stick to eating, because eating is very high frequency, sharing, and a threshold for logistics is very high.

There are currently more than 2,000 imported products from nearly 50 countries and regions around the world.

We currently have our own counterparts, farms and overseas origins, as well as a very strict product quality evaluation system. At the beginning of this month, the leaders of the Shanghai Commercial Committee went to the Box Mamen store to see that we have built the most powerful all-digital chain traceability system in China. After the leader finished reading, he said that the whole Shanghai should follow this standard in the future, and the country should do this traceability system.

We insist on the direct source of the base, the source is traceable, and we have our own brand. Several brands are currently more popular. The first one is the daily brand, which means only one day in the shelf life. There are two pain points when you go to the supermarket to buy things. The first is that the dishes are more expensive and the second ones are not fresh. And our fresh vegetables are cheaper than the outside market, which is 8-10% off the market, and we guarantee that it is the freshest dish, guarantee one-day sales, and we will send you to your hands for 30 minutes. Like our small package of green vegetables, 4-5 whole bags of 1.8 yuan. Including the daily pork, only one day of the listing period. Includes chicken and milk.

In addition, we have a platform that is a box horse workshop. At present, there are related series of box horse workshops in Shanghai, and the corresponding products will be quickly launched in Hangzhou. Including the emperor fresh, we are the global buyers who carefully select the best ingredients in the country, and bring them to the domestic market.

In addition, we are the whole fresh-type business. We want all kinds of fresh foods to operate in all categories, and our special seafood is our specialty.

Among these SKUs, there are some big seafoods. There are about 200 big seafoods. Of course, there are more than 200 fresh seafoods, including king crabs from Russia, Nanlong from Europe, salmon from Faroe Islands, Norway. Salmon and so on, are more distinctive. One of the things we are pushing now is crayfish, which has a lot of practices and is very popular.

Of course, we make fresh seafood, we want to do three major products online and offline. We hope to be able to deliver in 30 minutes. Currently in China, including free 30-minute free shipping in the country, there is only a box of horses, and all the delicious one-stop shopping, all the box horses can be satisfied, such as children who used to read books Some of the king crabs and shrimps that I arrived at today can be seen at the scene, and we will tell him about its survival and so on. And we have weekly parent-child activities for children that are offered to our members free of charge. Including making some snacks with parents, doing some food, and doing some activities related to ingredients to create a scene for eating.

New retail refactoring

Regarding the reconstruction of the new retail, Ma has since proposed the "five new" strategy, in which the new retail is the vanguard. Xiaoyao added that the new retail can't be the reconstruction of people, goods and fields. It reconstructs people, goods and fields through big data and new technology, and generates large chemical reactions.

For example, on the C side, how do consumers go through the data to understand his needs and motivation? Once I was at the Hongqiao store, there were two Taiwanese accented two ladies, pushing our shopping cart to look at the shelves, they saw This said to buy, that said to buy. Before we went to visit the traditional Japanese retail industry and goods, we said that this product has to go to the box horse, our purchasing staff said that I am embarrassed that we have it, and that this is going in, this also has, said 29 only 2 models are not available, we have all else, not seen in the physical store or seen on the APP. However, due to the supply chain problem in Hangzhou, most of the products started to come on May 1st, so the box horse members in Hangzhou can enjoy the same brand in Shanghai in the future.

Why do we know these things? It is because of the consumption data of Tmall, Taobao and Alipay, as well as the behavior of consumption, including the new service experience we provide to our customers.

We have some of the latest lifestyles. For example, if you are off duty today, you don’t want to cook. You can place an order on your mobile phone. If you want to eat healthy in 30 minutes, you can eat our dishes and box horses if you want to do it. A dish can be placed next, and when you turn around in the bathroom, we will deliver it. For the efficiency of the box horse, it is the product effect and the human effect. At present, the product efficiency and human effect are very very high in the retail industry.

For the reconstruction of people, for our own employees, traditionally, you go to a supermarket for 8 hours for each employee. He may only have 3 hours of work time. In the other 5 hours, you don't know what he is doing. With big data today, we know who is coming up in a few minutes and a few seconds, how many times to replenish today, how many times to pick, how many times to pack, etc. All actions will be recorded and will be calculated, his More efficient, even one day he will kill a few fish will be very clear, so greatly improve the effectiveness and efficacy. Today, Box Horse has the most accurate inventory and shelf management system in the world. Now it can be seen in Shanghai, which shelf on the shelf, what goods are sold in any position, etc., so you can improve the human effect and product efficiency. , reducing costs.

And the value of all box horses for consumers is the convenience of buying, buying and buying. We reconstruct the value of consumers around these three aspects. For example, we can buy and eat the categories we are all-category and operate, one-stop shopping. We have hundreds of products, including box horse workshop, box horse taste, in addition to being eaten at the scene, there is currently a B2C box in Shanghai, which is a commodity of public goods, it is similar to Tmall or Jingdong, today's Jingdong is very scared, why? Because there is a box of Ma Yunchao. At present, we are in the box of Ma Yunchao, and it is not necessary to take a year. Box Ma Yunchao can completely cover Jingdong’s services and products. You may not see them in the store, but you can see them in the mobile APP. Free delivery to your home. There is a good-selling section in Shanghai. It is a high-end food pre-sale channel. From the earliest day, you can only make thousands of dollars. Up to now, you can do more than 100,000 yuan, and even one city in the future will do more. And the linkage of catering and supermarkets, customized catering products to enhance our richness and diversity.

There is also a SOS product in Shanghai, which is a 24-hour delivery service. At 10 o'clock this evening, suddenly the child is a little feverish, you have to go to the hospital to estimate the queue, and to see it is with this kind of medicine. At this time, if you have a box horse APP, the medicine that we will immediately drop the fever will come over, and it will be delivered in the fastest 20 minutes. It is not enough time to get a car. If we say that our light bulb is broken today, the flashlight is gone, the lighter is gone, the smoke is gone, and the mobile phone shop can send it. Including adult products, and women's stockings are broken today, I am embarrassed to go away. At this time, if you just have a box horse, you can send it in 30 minutes to meet SOS related products. Currently SOS is in Shanghai for 24 hours. Delivery.

Buying well, we insist on global direct mining and direct base mining, without intermediate links, to ensure freshness and price advantage. Because just the box has just begun, there are still many products that have advantages. We traditionally eat some fruits, including you buy apples, you will feel it is cold, it may be frozen in the refrigerator, it may be last year. We know that some fruits are especially delicious after they are cooked, but the fruits that are cooked in the branches are not very good to store, and they will insist on doing this thing. Including the Qingming Qingtuan, we will do the scorpion, including the crayfish that we are doing now, and some of the needs that will be developed locally in Hangzhou for more local dining in Hangzhou.

It is convenient to buy, the mobile phone is tens of thousands of goods, and it is sent to the home in 30 minutes. Small package, to meet the needs of a meal, no longer need a refrigerator, all our goods are bought according to the share, you have no idea how much to buy a pound of tomato, if you do not often go to the market . But I tell you that a family of two tomatoes and a tomato scrambled egg is enough. This is fine. A small green vegetable is enough for three people to eat, and two cucumbers are enough for one plate. This year, Lao Cai met Li Keqiang and participated in a dialogue program of CCTV. President Xi proposed the people's yearning for a better life. When the box horses want to create a better life, they mentioned a concept, that is, nine pieces. Box horse has a base in the northeast five kinds of rice, we have a packaging of our own brand, that rice has two kinds of packaging, one is 400 grams, and one is cheaper but the weight is about 5 pounds, it is very strange, The nine-nine-nine rice is very good, far more than 5 pounds of rice. Including the red beans, black beans, and fungus that we are doing now, if you buy a bag in the tradition, but after burning it for a while, it is inconvenient to clip it with a clip. If you can't eat it, you will get a bug. A good business may get one. Ziplocked bags, but still get wet. Today, the box horse knows how much you eat, we are all small packages, you don't have to worry about this problem, you just need to tear a small package.

Unconditional refund, Alipay real-time account, our commitment to consumers is unconditional, do not need small tickets, do not need to look at the real thing, you feel that this will not work, we will retreat.

Reconstruction of people and the field. Consumers use the APP to establish effective links with the store anytime and anywhere. Today, Box Ma feels that there is no conflict between online and offline. Only integration, only hug, today we are doing offline experience, online is convenient, online and offline forever It is a complete fusion and is a different scene requirement. The combination of online convenience and offline experience meets the omnichannel omnichannel experience. Online and offline drainage, bringing retail dividends to merchants and partners. We also have some big-name catering suppliers to settle in. Before they settled in, they may feel that they only have to do offline business, but after working with us, we found that, especially in Shanghai, nearly 40%-50% of the online ratio is completely beyond their imagination. The advantage of online cable, the advantage of offline cable, we will talk about the community.

The traditional retail industry and member maintenance is a membership card. Today, one of the merchants is over-opened. Their staff will knock on the door and use the ID card to set up a membership card. Today, Box Ma is definitely not just such a membership card, and there is no membership card, but the members interact with us very strongly, as long as today to do a product specials immediately grab the second.

Reconstruction of goods and yards, reconstruction of channel scenarios, operations and service processes. We will have a lot of cooperation with Taobao's Amoy, Hungry, etc., to serve 3km users around. Our catering and supermarkets are fully integrated, fully fulfilling our new consumer needs, as well as online orders for 30 minutes. Through the offline physical store and warehouse, logistics, the whole field is greatly integrated.

Look at the new technology and retail. Today's box horse is just beginning, the value of the box horse is not just 30 minutes to send and fresh goods around the world. There is also one, which is the three aspects, the mobile Internet is based on the current mobile smart phone, based on the definition of the camera, GPS and smart devices with handheld RF guns. There is also a retail nebula, which is the APP, POS, and interactive screen at the front desk. Zhongtai's membership system, transaction settlement, CRM, compliance, and distribution. Back-end category management, contract management, price management, financial settlement, data mining and algorithms.

In addition to accumulating users and markets, we may have some advantages in terms of hardware and electronic equipment. The use of mobile Internet technology, such as mobile phone-based shopping anywhere, anytime, last year, double 11 transactions amounted to 1688 trillion, of which 70% are generated on the mobile phone, is the single bed lying under the bed. So we will not lose because of the location of shopping anytime, anywhere. In addition, based on the rapid response of geographic location and the provision of accurate content, you can have different content and services in different locations and places. And based on the precise flow operation of POI, we are in the location selection, we have a lot of geographical location-based operations behind the interaction with customers.

Ali Xingyun supports fully digital operation management, upgrading from IT systems to a technical architecture that connects Internet information in real time. Consumer portraits I think everyone should be very clear, that is, in the box horse consumption and in the box horse we will be very clear about your age, habits, whether you are married, or what income, we are very clear. The data selections have just been talked about, as well as precision marketing, personalization, flexible supply chains and a composite supply model, which is the full digital management of the entire chain. Even if we put a bunch of potatoes in the future, such as the traditional line, do you know who bought your potatoes? When did you buy it? Do you know how much sales you lose after your shelves are empty? Today, the box horse knows, because someone stood there, and he opened the page to search for potatoes, and who would choose this potato, what kind of potatoes he likes, etc., we can all know.

Intelligent hardware not only greatly improves operational efficiency, reduces costs, but also greatly enhances the consumer experience. In the global supermarkets, the first to use electronic price tags, when we opened in Taobao City tomorrow, our independent research and development of electronic price tag system, electronic price tag system is also a brand new application. And tasks such as time-based algorithms, automatic ordering, and distribution of logistics operations. And a large number of devices such as IoT RFID are used to achieve full automation control and operation. POS, with face recognition, image recognition and more.

In the future, we hope that because of the 5G and IOT building a 3km 30-minute timely service network, it will become a virtual third space for consumers at home and outside the office. Our core layer is fresh and takeaway, and the outer layer is for snacks, drinks, grain and rice noodles. And the outer layer is a living service, including the washing of shoes, haircuts, nails and other related industries in Shanghai. Based on the entire metro station, home, office, park and more. When we have all these points, we are likely to make a 7X24-hour service, and after we built the national network, basically the box horse map will arrive.