NOVO MANIA 2011: Japanese women's brand W closet debut!
How can China's department stores and shopping centers stand out from the tragic competition of the one thousand stores? This is almost an annoyance for all business elites. Previous page 1 23 Next page
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The answer is naturally simple: Introduce brands that are not available at home and present unique features of the shop.
However, it is like nature to do this.
Until March 2010, NOVO Mania, who first appeared in China, brought joy, hope and impulse to these business elites.
Because they found that there was never an exhibition that could bring so many new brands, and they were all very successful overseas brands that never entered China.
The second edition of NOVO Mania, which appeared again on March 9, 2011, is even more sought after by the industry.
Globalization of the brand front:
NOVO Mania presents a multinational force even more so than Fashion Week, which is known as the most cutting-edge fashion. This has made many fashion professionals even more eye-opening.
The second exhibition brand is even more broad-based.
"gxg.1978" jeans series, LACOSTE L!VE, etc. from France;
OVS industry from Italy, Baby Angel, ABLE JEANS, GURU, Energie, GAS JEANS, Killah, Miss Sixty, etc.;
W closet, EDWIN, EVI SU, Onitsuka Tiger, ANTI, e'S, etc. from Japan;
Dickies, The North Face, EASTPAK, Calvin Klein Jeans, LeSportcac, NIXON, Lee, Wrangler, OSIRIS, Smith, FALLEN, Manhattan Portage, etc. from the United States;
Royal Elastics, BILLABONG, etc. from Australia;
KIPLING, KIPLING, etc. from Belgium;
VEIL, STAGE, etc. from Hong Kong;
THETHING from Shanghai.
............
Trending brands from around the world are rushing into NOVO Mania. NOVO Mania is like a kaleidoscope of stylish UN style, showing the Chinese industry an extremely wide range of fashion choices and business cooperation space.
This is an indication of an age of fashion globalization.