Poetic Technology 2017 Autumn and Winter Shanghai Fashion Week is about to open

On March 27th, 2017, the 2017 Autumn and Winter Shanghai Fashion Week press conference was held at the Langham Hotel, Xintiandi, kicking off the upcoming city event. Industry supporters from the Shanghai Fashion Week Organizing Committee and representatives of the main organizers, representatives of the participating brands, fashion week partners and media representatives gathered at the press conference to witness the grand launch of the new season Shanghai Fashion Week. At the press conference, Zhu Yong, deputy director and secretary general of the Fashion Week Organizing Committee, introduced the highlights of this season's activities. Liu Min, deputy director of the Shanghai Municipal Commission of Commerce, placed high hopes on various sections of the Fashion Week.

Deputy Director of Shanghai Municipal Commission of Commerce: Ms. Liu Min

Deputy Director and Secretary General of Shanghai Fashion Week Organizing Committee: Mr. Zhu Yong's speech

As the most eye-catching fashion event in China and even in Asia, the 2017 Shanghai Fashion Week will feature “poetic technology”, bringing together outstanding fashion design works and many creative exhibitions from April 7th to 14th. Wonderful stage. Driven by new technologies, with the innovation of the concept of the times, the operation mode of Fashion Week is undergoing changes. The Shanghai Fashion Week, which is innovative, has launched the MODE Shanghai Apparel and Fashion Show since 2015, and launched the LABELHOOD Pioneer Launch Platform in 2016. After the release of KIDS WEAR children's clothing and GreenCode environmental theme, in 2017, we broke the inherent system again. On the basis of the increasingly clear multi-dimensional release pattern and the continuous and effective expansion of the exhibition scale, we will open up a new Shanghai fashion weekend for C-end audiences. Under the guidance of the national “three products” construction and the “supply side structural adjustment” policy, Shanghai Fashion Week has integrated high-quality content with high-level professionalism to form an increasingly powerful energy polymer, and to build and publish works. The fashion industry ecosystem, which is the core of communication docking and promotion of fashion consumption, realizes the leap from the upgrading of the industrial chain to the upgrading of the value chain.

Multidimensional Release - Redefining the concept of the show

The era of flaunting the number of T-stage shows has become a past tense, and the accumulation of equivalents has formed a stable scale. The subdivision and positioning of the publishing platform should be the key to the development of Shanghai Fashion Week. Spring and Autumn 2017 Shanghai Fashion Week will bring us different ways to open the show.

As a core piece, Xintiandi's works have gathered the current design brands with market influence in China. The cooperation between designers and artists, the sound and light "black technology" T-stage effect and the cross-border with casual game IP will be on Taiping Lake. The show was staged. This week, Shanghai Fashion Week will present the latest series of works by e-commerce giant Jingdong. JD has a customer base that pursues high-quality experience. It has the same audience positioning as the design brand. This season's cooperation with JD will be effectively linked through online and offline. To help the brand achieve accurate promotion. It is worth mentioning that in addition to the A and B show venues, Xintiandi Taiping Lake has launched a new C show show this season, which promotes different brands such as fashion and accessories in a creative exhibition.

LABELHOOD is a platform project aimed at pioneering fashion art. This season, we will use GEN "E"-SHIP as the concept theme to form a unique avant-garde fashion culture in Yanqingli, a fashion center of Bailian Group, which was transformed from Shikumen Building. The landscape, the infinite possibilities of overlapping generations. In addition to the expression of fashion and presentation, the LABELHOOD period will also be combined with music, art and other elements through multi-dimensional display of fashion exhibitions, serious talks and LIVE, so that fashion and various media will be deeply connected.

At the beginning of its establishment, Shanghai Fashion Week has attracted much attention with its international vision. While supporting local original design, it has spared no effort to build a water testing platform for overseas brands to expand into the Chinese market. This season's SIFS Shanghai Fashion Week international brand release will present its most popular two international design fashion brands DAMIR DOMA and LESHOMMES in the Friendship Hall of Shanghai Exhibition Center.

As another step in the release of Shanghai Fashion Week, KIDS WEAR Children's Wear will continue to create a new interactive space in the 800 showroom, experience the launch of the children and the children's "creative market", and will hold 2017 at the 800 show. International Children's Model Competition and two special exhibitions at Donghua University.

GreenCode, which is centered on “environmental protection”, “technology” and “regeneration”, will continue to present the theme of “To pay tribute to the future” at the Lane Crawford Square in Shanghai this season: move the show into “retired containers” and bring Full of technology, it feels like “Glowing Fabric” and the smog theme eco show. This season, GreenCode will continue the last season's donation box project to create a new "great you" charity action, and launch a daily limited time "replacement", infect more people to participate in environmental protection actions, and spread the public interest through fashion platforms. The geometric level is enlarged, and the public is advocated to share social responsibility.

Trade Show - Building the largest fashion ordering season in Asia

As a transformation base from “work” to “commodity”, the MODE Shanghai Apparel and Accessories Fair, which entered the fifth season, will be unveiled at the Shanghai Supply and Marketing Building in the core of the South Bund in Huangpu District. The MODE Shanghai Apparel and Accessories Exhibition, which features the “Cloud Platform” of the showroom, will focus more on optimizing the service of channel buyers in order to create an efficient and pragmatic experience. This season's MODE exhibition re-exhibition rate reached 70%, a significant increase from the previous season, including the various styles of men's and women's clothing brands, as well as accessories and lifestyle brands in the retail market. This season, MODE Shanghai Apparel & Accessories Fair will also work with the Textile Library to create a perfect combination of art and technology with the “magic fabric” developed by the library.

In addition, Ontimeshow, which has successfully won many industry titles in the industry, will continue to be carried out at the West Coast Art Center. Showroom Shanghai will be upgraded and moved to the West Hall of the Shanghai Exhibition Center, and the DADASHOW International Emerging Center will be positioned as an international designer brand product. The designer brand exhibition will be held in the four-line warehouse, and will be held together as a cooperation exhibition of the MODE exhibition.

The total area of ​​trade shows during the Shanghai Fashion Week will exceed 25,000 square meters. More than 1,000 apparel and apparel brands from China and around the world will participate in the exhibition, which has created the prototype of the largest fashion order season in Asia.

During the major exhibitions, a number of industry dialogues and theme lectures will be held in the same period. Mode Talks industry talks will invite industry elites to enter from the fashion industry investment trend, the buyer's profit model, the designer's profit point, the designer's influence report, etc., combined with the classic case analysis industry experience and cutting-edge perspective; Ontimeshow We will focus on Youth Culture as a starting point for multiple interviews; Time Hall will invite people from the industry to discuss how to upgrade domestic brands in a new business and new communication environment; DADASHOW will invite many Italian industry players. The guests discussed the path of commercialization of designer brands from an industrial perspective.

Shanghai Fashion Weekend - "Fashion Serves the People"

In addition to the eagerly anticipated 2017 Autumn and Winter Shanghai Fashion Week, the first Shanghai Fashion Weekend will be launched at the Shanghai Exhibition Center on April 14-16. In order to comply with the trend of upgrading the mass consumption structure, the newly launched Shanghai Fashion Weekend, trying to create a B2C platform combining creative design and immersive experience consumption, attracts a wide range of fashion lovers to participate in various creative fashion activities.

In line with the intergenerational trend of mainstream consumer groups, the world's first "Immersive Fashion Carnival", with the concept of a new "experience" of the younger generation, incorporates the diversified label of youth culture, debuted for only three days. From the golden T-stage, the fashion stretch platform, to the large-scale installation art, to the original secret jungle tour, the audience will not only experience the red carpet catwalk, but also the latest discounts for the new designers at home and abroad. Masterpieces, watch and integrate into the supermodel interactive performance for up to 9 hours a day, and have a new interactive experience such as high technology.

During the fashion weekend in Shanghai, the Fashion Week Organizing Committee will also combine the regional advantages to launch a series of activities with the theme of “Influx of People” at the Shanghai International Fashion Center, in line with the increasingly prosperous sports trend, through creating a sense of no sense. Experiential fashion transformation scenes, let participants experience the “one day of sports people”; in addition, they will link North Jing’an and create a new fashion consumption experience section featuring “family” in Shanghai Xiexin Star Plaza. Experienced shows, parent-child interactive classes and other rich activities to create a family experience-based consumer emerging business.

Technological innovation, service upgrade

The opening and closing of Shanghai Fashion Week in 2017 is just around the corner. This week's special “Viewing Artifact” – Fashion Week exclusive app – HIGHPEG will also be unveiled, providing a one-stop show for the audience with an easy-to-use and user-friendly operation mode. The itinerary management service is convenient for people to efficiently manage the viewing schedule of the fashion week.

Shanghai Fashion Week brings together partners from different fields to create a great era with a huge platform.

The fashion week's stage is a one-off event. With a summary of the past, an unknown exploration, and a reflection on reality, the city is tireless in its practice and pursuit of innovation. We strive to help outstanding and creative pioneers gain access through the power of the platform. Do more with less. In April, the radiance of poetic humanity and the melody of science and technology complement each other.