Shanghai Xintiandi adidas Originals summer original party scene

During the annual adidas summer training period, the "Originals Day" of the blue blood day was specially unveiled, in order to fully express the warm feelings of the blue blood people in the summer. Originality, original definition, the topic of originality has been repeatedly mentioned in the new generation, and this summer, adidas Originals led the originals to actively explore the original definition, stage a summer carnival to stimulate original inspiration.

On the evening of August 12th, adidas Originals presented an unforgettable Originals original fashion party at Taiping Lake Park in Xintiandi. On this occasion, adidas Originals was carefully decorated at the event site to create a number of spaces to unleash the original power. POD SYSTEM became the perfect representative in the exhibition hall with the unique inspiration concept of “reviewing the past and running through the future”. The amazing fusion concept design is a good interpretation of the original word. The visual experience room is also created with exquisite ingenuity. The new "original" autumn and winter blockbuster brought by adidas Originals brings viewers through the film technology. The immersive visual experience resonates with direct original ideas.

After the baptism of these original spirits, the autumn and winter original big show brought by adidas Originals at the event will immediately ignite the atmosphere, and the models in the new adidas Originals autumn and winter will take turns to showcase the new design and create a full Creative night with original power. The biggest highlight of the event was the surprise performance brought by the Original Icon Wang Jiaer. From the beginning of the performance, the millennials ignited the scene with the rhythm of music. The rap and hip-hop styles perfectly reflected the original streets of adidas Originals. Style and urban modernity unleashes unparalleled youth creativity.

The party also invited many domestic trend media, fashionistas and street culture leaders to participate in the event. The exchanges and collisions of various styles and fields ignited the new trend of street fashion and sports, releasing unconventional creativity.

Using creativity to change the sport and enrich the sport, this original party calls for people of different ages and different fields to break through the limits of their own, and combine the original strength of adidas Originals to celebrate a wonderful original summer.