Shishi City, a famous clothing city, has a unique path to “cut out” the new future

In the face of the new economic normal test, what is the traditional clothing industry? Shishi City, a famous clothing city, has taken a unique approach and started to build a team of fashion designers to promote the transformation of textile and apparel. “The atmosphere of the clothing design in my hometown is relatively strong, which prompted me to come back to start a business. We paid a point to get a return. This year’s order has been placed at the end of the year.” At the end of April, at the Shishi International Fashion Week, the design works first entered the fashion week. Taiwan’s local fashion designer Cai Pingping said.

Cai Pingping is a native of Shishi. She graduated from the China Academy of Art with a major in fashion design and worked as a designer in Shanghai and Hangzhou. At the end of 2014, she returned to her hometown to form a team, set up her own fashion studio, and began to independently design clothing. Since last year, due to her unique style of clothing design, she has made a name for herself in the Shishi clothing design industry. This year, the independently designed clothing was put on the runway of Shishi Fashion Week.

In Shishi, there are more and more young fashion designers like Cai Pingping. They are self-reliant, persistent and innovative, and they use sketches and needles to outline the dream of fashion design. According to the statistics of the Shishi Textile and Apparel Chamber of Commerce, at present, in the Shishi textile and garment industry, the total number of fashion designers registered in the major domestic fashion designer associations exceeds 300. Among them, there are some first-line fashion designers.

Since Shishi textile and apparel products are mostly concentrated in the field of casual fabrics and casual wear, this leisurely structure puts high demands on enterprise product design. Under the market demand, a large number of fashion designers were born in Shishi.

In the domestic fashion design industry, Jinding Designer and Top Ten Designers are two gold-plated signs. At present, in Shishi, there are five top ten designers, including Yang Ziming and other five top designers and Yang Zi. They are either born in Shishi or from introduction and cultivation.

“These famous fashion designers have a deep Shishi branding and become a beautiful business card for the transformation of Shishi clothing.” Tian Qiming, president of Shishi Textile and Apparel Association, told reporters that Shishi clothing industry is bidding farewell to traditional single style and large-scale extensive production. The model turns to a new path seeking small batches and multiple styles. This turn has put forward higher requirements for design, prompting local apparel companies to accelerate the introduction and training of designers.

A large number of fashion designers bring new creativity to Shishi clothing. According to the statistics of the Shishi Textile and Apparel Chamber of Commerce, at present, more than 300 fashion designers and related design studios registered by Shishi in the major fashion designer associations in China are only new and new products designed by Shishi clothing enterprises every year. More than 30,000 pieces.

“Shishi’s clothing enterprises are gradually turning to fashion and are very close to the market, which provides a good stage for the growth and development of our fashion designers,” said Yang Ziming, a designer at Jinding.

Faced with the demand of designers in the clothing industry, the local government promptly followed up. Since last year, Shishi has issued a number of documents, invested nearly 100 million yuan, and cooperated with Quanzhou Textile and Apparel Institute, local clothing industry associations and some leading enterprises to accelerate the introduction and cultivation of fashion design talents, and strive to create a more powerful clothing in Shishi. Designer team.

A large number of fashion designers gathered in Shishi to inject a new development momentum into the textile and garment industry. This phenomenon is worthy of attention. At present, Shishi clothing industry faces a series of problems such as overcapacity and product homogeneity, and the choice of transformation path is very crucial. It is a good idea to start from the perspective of cultivating designers and enriching product styles to meet diversified needs and increase added value.

The clothing industry is the traditional pillar industry of Shishi. This industry must not be lost and can only be strengthened. We have reason to believe that with the cultivation and growth of the fashion designer team, we have been focusing on the Shishi clothing industry in the manufacturing field, and it is expected to continue to extend to the service industry such as design and expand the development of new space in the form of improving the industrial chain. Look forward to the "Shishi Design" to become the new gold signboard after the "Shishi clothing".

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