Sikai Le outdoor successfully blooms ISPO BEIJING exhibition

The four-day ISPOBEIJING2017 13th Asian Sports Goods and Fashion Show came to an end at the Beijing National Convention Center. The exhibition attracted tens of thousands of visitors, and many top industry summits and awards ceremony were held successfully. As a core member of the China Outdoor Alliance and a leading brand in the industry, Sikai has made a wonderful appearance at Booth 2.216. In four days, Sikai has successfully attracted a large number of visitors with its professional spring and summer new products, unique booth design and wonderful on-site activities.

In the spring and summer of 2017, Sikale follows the outdoor lifestyle led by the urban elite and brings the latest fashion style of spring/summer 2017 in the booth at 2.216. In the latest season with the theme of bloom, Sikai has broadened its product line, and the hiking + running series has a natural upgrade element of blooming, telling the pure journey and rich imagination, showing the fashion and outdoor sports style, bringing the series. The product's vitality blooms; SCALER2017 spring and summer business travel series is officially upgraded to SCALER+ series, with a more modern and technological design, the fashion and outdoor functions are perfectly integrated, which perfectly interprets the business elite's pursuit of comfort technology and will be refined. The design cuts and the functional fabrics of the professional sports will be integrated, showing the natural color in the mixed colors of the original colors, bringing the infinite possibilities after the breakthrough in the business journey. Many participants said that the design style of SCALER+ series is simple and fashionable, and the style of business travel is outstanding. It brings fresh and eye-catching fashion to outdoor industry products, and will surely be popular among consumer groups.

It is worth noting that at this exhibition, Sikale also brought a brand new running series based on the widely recognized hiking series, business travel series and self-driving product structure. In addition, spring and summer prints bloom in various series, and this season or the international design team from Switzerland jointly created this season or colorful, or low-key elegant print, perfect bloom in this season's clothing, to achieve this season's clothing The theme of "Blooming"; the high-strength and anti-splashing omnidirectional elasticity has become the protagonist of this spring and summer outdoor fashion, and is more fully applied to the design of various categories of clothing; the cultural shirt is further upgraded on the basis of the previous fabric, using polyester-cotton blended fabric The moisture wicking performance will be more excellent; the quick-drying functional shirt is more anti-mosquito and anti-bacterial and deodorant technology based on the moisture wicking function, and the function performance is more prominent.

At the same time, in addition to the exhibition of the new season products, the exhibition site also excelled in the field activities. On the first day of the exhibition on February 15th, the recruitment ceremony of “Outdoor Big Player”, which was jointly launched by Sikale and LeTV Sports and Sports Online, was officially launched. Many outdoor players and media and guests attended the launching ceremony. The program will be divided into three stages: "outdoor big player" recruitment, "player" live PK, and "player" line live.

Ms. Zeng Hua, the founder of Sikai Le Brand, attended the ceremony and gave a wonderful speech. Zeng Hua said that Sikai has been committed to promoting the application and promotion of outdoor lifestyles, hoping to attract and call more people to participate in outdoor sports through the program. Come and make the outdoor more interesting and informative through more fresh and fun ways. Sikai will also serve as a program support partner to provide a rich outdoor dream fund for the show and achieve the dream of outdoor "net red".

It is worth mentioning that, at this exhibition, Sikale has unique features in the booth design, high-grade gray and natural green color matching, tailoring and cutting combination, and the simple and dynamic booth design perfectly presents a refreshing visual experience. On the basis of the originality that lasted for many years, the attendees who attended the event were differently surprised.

This is a brand new experience world, returning to the natural outdoor equipment feast. In four days, the Sikai participants will warmly negotiate and win their love and favor. In the following days, Sikai will be with everyone. Start together and start a new joyful outdoor trip with quality outdoor equipment.