Supply chain giants appeared in the clothing industry or ushered in a new circulation era

Recently, as the frontier of the fashion industry, the service fair has come to an end. More than a thousand clothing companies and upstream and downstream enterprises in the industry chain have presented a trend of fashion trends. As a grand event of China's fashion industry, Yi Yatong and Huawei also participated in the exhibition. It has become an important point of view for this service fair. As a leading company in the supply chain, Yi Yatong is trying to test the fashion industry? Or is the giant new supply chain action?

Who is Yi Yatong?

For the IT, communications, medical, fast-moving and other industries, Yi Yatong is the name that can be naturally associated with the supply chain. As the first in China to enter the supply chain industry and become the industry's first listed company, Yi Yatong, 20 years of deep supply chain industry, has accumulated a fairly luxurious customer base: GE, IBM, APPLE, CISCO, PHILIPS, HP, Huawei, Lenovo , P&G, Unilever, Nestle... With more than 100 Fortune 500 companies and more than 2,000 domestic and foreign well-known companies, we have been listed on the Fortune China Top 500 for six consecutive years. In 2016, our operating results reached 75.3 billion yuan. Listed as “Top 500 Chinese Enterprises”, it has established the largest distribution network in China, covering nearly 1-6 market platforms and providing brand distribution services in nearly 1-6 market...but different from this beautiful “CV” Yes, Yi Yatong has always been a pragmatic hard-working faction. For many years, he has been willing to be the one behind the rapid development of customers. However, for the business direction, Yi Yatong is extremely firm: focus on supply chain services, provide non-core business outsourcing for enterprises, and help more partners to become bigger and stronger.

When the clothing meets the supply chain

The clothing, the first of the food, clothing and housing, has a huge market capacity and space. During the service fair, Wang Weizhong, member of the Standing Committee of the Provincial Party Committee and secretary of the Shenzhen Municipal Party Committee, stressed in the inspection and investigation that Shenzhen's garment industry has a large proportion in the country, of which women's clothing has accounted for more than 70% of the national market. It is necessary to continuously optimize the industrial layout and learn from it. The international advanced concept, actively docking international professional resources, seize the high-end links of the fashion creative industry value chain, promote the transformation and upgrading of traditional industries such as clothing, further polish the “design capital” brand in Shenzhen, and make the construction of Shenzhen Special Economic Zone continue to increase its innovative advantages. New steps. The secretary’s remarks pointed out a clear development direction for the next transformation and upgrading of the apparel industry.

The "13th Five-Year Plan for Development of Guangdong Apparel Industry" released in August 2016, with the theme of "integrating resources, building platforms, and sharing results", put forward the key points for the future development of Guangdong's garment industry and integrate supply chain resources. Optimize industrial capital resources and cross-border cooperation resources, and continuously promote industrial upgrading and development.

The encounter of the clothing in the supply chain is the inevitable development of the industry and has become the consensus of the industry. And Yi Yatong, which has always had a keen market prophet and touch, entered the apparel industry in one fell swoop, is seeing new business opportunities? Or is it like the change of the commercial circulation pattern in the fast-moving market?

Focus on non-core business outsourcing, improve core competitiveness and achieve total cost leadership

In recent years, in the face of a series of problems such as Internet shocks and changes in consumer structure, the transformation and upgrading of Chinese apparel enterprises has become a general trend. Multi-dimensional competition from international brands, online platforms and new consumer channels still exists and competitive pressures continue to increase. However, as enterprises generally implement their own management and are relatively dispersed, the industrial structure is facing reshaping, and the industry calls for giants to emerge. Enterprises need to change and improve internally, and externally need a strong push to optimize the structure to improve operational efficiency.

“Yiyatong has been focusing on supply chain service and management for 20 years. It has accumulated rich operational experience in many fast-moving consumer goods, communications, IT, medical and other industries, and built a nationwide service platform that can help supply chain operations in various industries. Specialization Supply chain services can not only help the world's top 500, industry's major customers to achieve faster development, but also help a lot of potential black horses to develop quickly, and even promote the listing." Ms. Li Qianyi, vice president of the Asia-Pacific Group and president of the logistics platform Introduced to the reporter.

So what is the charm of the supply chain? What value can it bring to the apparel industry?

As a preacher of the very early "non-core business outsourcing" thinking in China, Yi Yatong has been conveying the idea of ​​delivering non-core business in the supply chain to a professional supply chain company, which not only improves efficiency, but also achieves The total cost is leading. In the past, under the traditional concept, enterprises can do everything from research and development, procurement, production, sales, logistics and warehousing, large and complete, small and complete, but the times are developing. The more companies choose to consume a lot of management. Energy and operating costs do not reflect some of the core value of the business, outsourcing to more professional companies to do, this is an inevitable trend of social division of labor.

“In terms of logistics, the logistics outsourcing enterprises in the developed countries such as the United States, the United States and Japan have reached 70%, while 10% in China have not yet reached.” Ms. Li Qianyi said that Yi Yatong’s logistics service is an embedded opportunity for the apparel industry. "We have more than 500 warehouses across the country, with a storage area of ​​more than 2 million square meters, more than 200 city distribution centers, more than 10,000 vehicles with adjustable distribution, covering the whole country, and being able to penetrate into the fourth and fifth tier cities and towns." Most clothing enterprises are chain operations, and the seasonality of clothing is very strong, and the turnover rate of goods is very high. “Yi Yatong can use its own management experience and strong network capabilities to help clothing in both supply logistics and distribution logistics. Enterprises solve these problems."

In all manufacturing industries, I am afraid that few industries have a broader and deeper impact on the inventory backlog than the apparel industry. This is inextricably linked to the changing fashion trends in the fashion world and the changing consumer demand. As a common management problem in the apparel industry, inventory management has many non-standard products, large SKU (storage unit), and single item management is very difficult. For this, Yi Yatong has its own mature solutions. Ni Qiang, vice president of Yi Yatong Logistics Platform, said, “Yi Yatong has a very advanced and complete information system. We have entered many industries, and the needs of customers in each industry are inconsistent. The Yi Yatong information system can do it, and there are common and modular information. Management can also take into account the different requirements of different industries. Therefore, in the inventory management of products and materials in the apparel industry, Yi Yatong has inherent advantages."

The clothing industry has very high requirements for time and efficiency. The fast supply chain of many fast fashion brands is to achieve the ultimate speed. Many garment enterprises use imported fabrics. In addition to the high requirements for international and domestic diversified transportation and distribution speeds, customs clearance capabilities are also an important part of the overall supply chain efficiency. "Ya Yatong is an AEO-certified enterprise. (AEO (AuthorizedEconomicOperator) certification system is also called the certification operator business model. It is a set of standards set by the World Customs Organization (WCO) to protect and facilitate the growing international business and international trade.) Integrity management, Yi Yatong enjoys more customs clearance facilities, such as simplifying the examination and approval of import and export goods documents, giving priority to import and export customs clearance procedures, customs support for these reputable corporate customers, and setting up coordinators for enterprises, etc. Therefore, Yi Yatong has professional The import and export customs clearance service can effectively help enterprises improve the efficiency of the supply chain."

The tide of consumption upgrades strikes, and the new circulation of Yi Yatong

Faced with the impact of e-commerce and retail channel changes, the retail market of the apparel industry is constantly changing and upgrading with the changes in the market. The online and offline O2O has become a way to approach the consumer experience and make the brand experience more lifestyle. Lifestyleization involves the segmentation of products and the segmentation of the market. “Similar to the change of FMCG channels, the consumption potential of the apparel industry in third- and fourth-tier cities will be further released, and the sinking of channels will also become a trend.” Squatting apparel enterprises operate and operate in the apparel industry for more than 20 years. Liu Shuai, general manager of Yi Yatong Garment Supply Chain Business Unit with operational experience, is leading a professional team with an average industry career of more than ten years, and quickly breaks through the apparel supply chain. Based on his understanding and insight into the market, Liu Shuai gave such an analysis. In 2017, retailers will further deepen niche markets and small-scale markets to cater to consumers' lifestyles, and retailers will also expand the quality of services in physical stores. . “As early as 2009, Yi Yatong launched the 380 program to build a deep distribution service platform covering 1-6 cities across the country. I believe that these solid carrier construction and network coverage of Yi Yatong will help apparel companies embrace new market opportunities. "

With the in-depth understanding of the reporter, Yi Yatong's supply chain business is like a huge treasure house. For example, the “supply chain + internet” strategy proposed by Yi Yatong is to embrace the ever-changing market environment brought about by the Internet environment with a positive and open mind. Opportunity, Yi Yatong has created a number of Internet innovation products such as “Star Chain Life”, “Star Chain Cloud Store”, “Xing Chain Friends Store” and “Star Chain Cloud Business”, and formed with the huge supply chain carrier advantage of Yi Yatong. The complete O2O supply chain ecosystem not only expands new online marketing channels for partners, but also enables online drainage through an offline distribution system and nearly 1.5 million terminal stores. Yiyatong's supply chain + finance, through the Internet and big data operation mode, can fully meet the needs of customers' diversified financial services, and not only provide supply chain financial services for brand clothing enterprises, raw material producers and traders, but also Capital is the link to provide a variety of financial services to a large number of brand franchisees, retailers and service providers downstream of the apparel industry. In addition, with the advantage of the 380 platform, E-Technology launched the terminal media operation mode, “occupying the mind” in the place closest to the consumer's purchase behavior, installing “terminal media equipment” in the physical store, creating an interactive terminal broadcasting system to achieve accurate advertising of the brand. Launch and drive the sales of terminal stores, and promote the actual sales of terminals through quick-moving marketing, star chain marketing, and integrated marketing. Yi Yatong also has a brand service platform that can provide brand analysis and supply chain solutions for brand enterprises. . . . . . . . And other services to help brands quickly become bigger and stronger.

Through these innovative business models, it is not difficult to see that Yi Yatong has always maintained the initial focus of service-oriented enterprises in the complicated business world: every innovative business is launched from the perspective of market and customer needs. Market trends make judgments, provide customers with the appropriate supply chain solutions, and then support customers to do bigger and better. In this industry transformation process brought by this round of consumption upgrade and Internet shock, the supply chain and garment enterprises will cooperate in depth and continue to surpass in the process of changing market development to explore more development possibilities.