What points should I pay attention to when joining Crystal?
Problems in joining jewellery brands As far as the current situation is concerned, most of the small and medium-sized jewelry franchise brands are strictly immature, specifically the following: 1. Staffing and related operational procedures, franchisees and clerk training, the cooperation between the headquarters and franchisees is not standardized, and there is no standard for handling violations of business contracts and other issues. 2. The information channels between the inside and outside of the industry, headquarters and franchisees are not circulated. 3. The brand advantage and market influence of jewelry joining brands are not obvious. 4. Jewelry joining brands have not yet formed a strong business management system, unique brand features and services, operating characteristics. 5. The jewellery franchise brand has a familiar understanding of the retail market and the experience of operating and managing retail stores is not enough. 6. Jewelry joining brand market retail planning marketing experience is not mature, there is no complete set of successful marketing planning and market supervision management Many small brands are actually not brands in the true sense. They can only provide goods to franchisees and solve the brand authorization problem of pre-opening stores. The franchisee also cooperates with the brand for the purpose of profit. Once the cooperation begins, the purpose of the franchisee is reached. He gets the necessary opening conditions and will maintain a detached relationship with the small brand. The two sides cannot mutually restrict each other and it is difficult to seriously perform the contract. Such a small brand can only earn money for distribution. In comparison, large jewelry brands are relatively mature in terms of products, management, marketing, and services. However, the reason why large jewelry brands choose to take the route of joining is that they need local support and channel relationships. There is a purpose to finance. That is to use the funds of the franchisees to make their own brands occupy the Chinese market as soon as possible. Big brands do affiliates with "I" as the center, and the partners they are looking for are to enable them to make more profits. Big brands are the masters, they will control the franchisees, so when the brand just started to join, it will grow faster. However, when the brand is getting better and better, the big brand will make a name for the brand to spread the cost of brand communication to the franchisee. Therefore, some sensible franchisees are far from the big brands, and most franchisees are not willing to climb the brand. How franchisees choose jewelry brands Although there are many problems, but the business can not do, according to the characteristics of the jewelry industry and the current situation of the jewelry industry and existing problems, franchisees should pay attention to the following points: 1. Assess your financial situation and understand the capital investment needs Investing in a jewelry store requires a small amount of money. According to the current franchise owners, the funds required for the purchase of the concession are different. The franchisee can choose according to their financial status and the conditions of the license. Jewelry stores can be divided into well-known jewellery brands (precious metal inlaid high-end treasure, jade), and jewelry brands (silver jewelry, crystal, etc.), each of which varies in investment depending on the product. In addition, the amount of investment in the store includes the purchase of equipment, decoration, initial personnel expenses, housing rental deposit, initial feeding and franchise, margin and so on. Some headquarters will make appropriate planning in terms of equipment, investment methods, and margins, so that franchisees can reduce the burden, so the burden on franchisees can be reduced. Of course, this depends on the strategy of each headquarters. Therefore, the franchisees need to consult with the relevant responsible persons at the headquarters to discuss the needs and support of the headquarters in terms of investment funds to determine whether their finances are appropriate. Second, assess the brand awareness of the headquarters With the popularity, we can establish a good image in the minds of consumers, gain the trust of consumers, and let the franchisees attract customers' attention when they open the store, so that the customers can not stop and create sales success. When assessing the headquarters, the franchisee should investigate the popularity of the jewellery brand in the target consumers. How big is the bread in the local market and predict whether the brand will be accepted by local consumers after entering the local market? Look for brands that can differentiate between local markets. Because of some bottlenecks in the jewelry industry, and in the past, the brand's collaborators violated the operation of the standard, resulting in the brand's local reputation is not high, or will be strongly suppressed by local brands. From the product type, product appeal, service characteristics, overall image, corporate culture, etc. of the headquarters, it is analyzed whether all aspects of the brand can be recognized and accepted by local consumers, whether it can be differentiated from the local brands, and form a certain Competitive. Some companies' experience in processing and production and the credibility of the industry are indeed impeccable, but they have not made pre-brand investment and have not established certain brand awareness in the consumer market. Often only in the early part of the planning, such as image design, in the case of considering the rapid recovery cost, often open a franchise after the establishment of one or two image stores, when the visibility is very poor, the newly joined franchise stores Just as hard as a brand new store. When the franchisee's business status does not reach the franchisee's expectations, it is also prone to disputes. Therefore, when selecting the headquarters, you should first assess the status of the brand's popularity, and you should not listen to it. Some jewellery companies have no choice in joining their own hearts. They simply follow the trend and simply do not care about the interests of franchisees. Therefore, franchisees must make their own decisions and evaluate the headquarters from all aspects of the overall quality and credibility of the headquarters. Third, inspect the chain experience and management and marketing ability of jewelry joining brands The experience of the franchise chain at the headquarters, the ability and quality of the relevant personnel, and the chain operation are to quickly replicate the successful experience. Therefore, the headquarters must have enough experience in opening stores, setting up stores and operating the store to be sufficient for the franchisees to share. When reviewing the relevant instructions of the headquarters, the franchisee must have sufficient data support provided by the headquarters, such as the headquarters joining process specification, the business requirements of the partners, and some data cooperation with other franchisees. Conditional franchisees can inspect each other and understand the operation of the franchise headquarters of the jewellery companies and the relevant situation of the responsible person. You can ask the headquarters for some contact information of the partners, get in touch with the specific partners, and learn about the cooperation, business cooperation and profit status of the other party from the third party. In particular, it is necessary to understand the support and related restrictions of the franchisees at the headquarters, and combine the franchisees themselves to analyze the cooperation prospects. The function of the headquarters is to provide a strong backing for each single store and franchisee. No matter in merchandise, marketing, or on-site operations, you can exert a powerful force. Therefore, whether the headquarters has sufficient manpower and ability will become an important basis for the success of the cooperation. The franchise headquarters must assess the role of the future headquarters and the influence and control of the franchisees in terms of the quality of the software, the quality of the mentors, the length of the headquarters staff, and the level of planning activities. Therefore, when the franchisees inspect the headquarters, the specific responsibility of the headquarters to join a piece, the number of operators, the overall quality, the person in charge of joining, etc. should be included in the scope of investigation; when communicating with the franchisees, ask questions and learn more about headquarters and related The matter is to get more detailed information and make the inspection work more thorough. According to the author's understanding of each jewellery company, it is roughly a measurable range: a jewellery headquarters should have about ten people responsible for franchisee service and brand planning. If the brand has about 100 franchise stores, there should be more than 3 shop instructors (such personnel are responsible for shop guidance, on-site supervision, store owner, clerk training, etc.); more than 5 planners, On the one hand, it is responsible for the overall brand planning, on the other hand, according to the business needs of each franchise store, planning local marketing and other activities; and the business development department is responsible for the expansion of the franchise business. The relevant supporting personnel should also have market research, information investigation, logistics and distribution. Fourth, inspect the jewellery franchise brand headquarters system norms or not The reason why the franchise chain can succeed is the company, the company, the company, and the company. The headquarters should have a set of operating methods that allow the entire chain system to follow up and down, and can operate according to this system. The rule of law instead of human governance is the key to the success of the chain. Headquarters joining should have basic operating standards. Before signing a contract, the franchisee must first understand the following methods: 1. Business management system and law enforcement measures; 2. The support system of the franchise store, including the support of human, financial and material resources; 3. Management measures for money and cash collection; 4. Customer organization and management methods; 5. Order process management system; 6. Continuous and phased education and training. Joining the system's well-established headquarters should have the above methods. After signing the agreement from the franchisee and the headquarters, what kind of work should the franchisee do at the time? The headquarters should have a very detailed explanation and explanation, and everything must be written. This will help franchisees solve many of the difficulties in the early stage of operation when they enter a strange field to develop their careers.
Gem refers to
the kind of after the pondering and polishing, you can meet the jewelry
requirements of the stone or mineral assembly. The
color of the beautiful, high hardness, in the atmosphere and the role
of chemicals can not afford to change the precious ore. Can be used as instrument bearings, abrasives, decorations and so on. Also refers to the precious stones.
We will offer kinds of gemstone jewelry , include Gemstone Bracelet , Gemstone Necklace, gemstone earrings, Gemstone Pendant, Gemstone Beads , loose gemstone,natural stone jewelry, Gemstone Rings and so on.
gemstone jewelry, semi precious stone jewelry, crystal jewelry JOYA GIFT CO.,LIMITED , https://www.joyagifts.com
The gem is the most beautiful and precious stone in the rock. They
are bright colors, bright colors, shiny bright, hard and durable, while
rare, can be made of jewelry and other natural mineral crystals, such
as diamonds, crystal, emerald, ruby, sapphire and gold emerald (stone,
cat's eye) Lobster, etc .; there are a few are natural single mineral aggregates, such as ice chalcedony, opal There are also a few organic materials such as amber, pearl, Coral , coal and ivory, also included in the generalized gem.
Jade is also the beauty of stone. But it also has a bright color, hard and delicate texture, polished with a beautiful luster and other characteristics.