Your clothing is not a trivial matter.

Clothing is never the existence of appearance, but the inner spiritual image of a group, and we are responsible for understanding them and interpreting them.

——Byre Lefon Creative Consultant Paul Rees (Paul Rees)

Biyin Leuven Creative Consultant Paul Rees (Paul Rees)

"Clothing, food, housing and transportation", clothing is the first, clothing is a necessity for people's lives. With the improvement of living standards, people's requirements for clothing are getting higher and higher. Recently, China's well-known golf apparel brand has released a video entitled “Gathering the Power of the World, Doing a Clothes”, a designer's article, explaining how Biyinlefen changed from time to time, bringing together Chinese, English and Korean. The strength of the designers of the Three Kingdoms, to make a piece of clothes for consumers.

LEE HYOJEONG (李孝贞), Design Director of CARNAVAL DE VENISE (Venice Carnival)

Through clothing, we see the trend of civilization

Following the footsteps of history, the costumes of each era have their own different styles. From the bark of the primitive society to the warmth of the cold and the image of dressing up, "clothing" not only represents the replacement of an era, but also represents the different requirements of the ancients and modern people for clothing. Looking back on the past and looking forward to the future, the apparel industry is constantly innovating and developing.

In this diversified social environment, the public's pursuit of fashion aesthetics is also increasing. As one of the leaders of contemporary apparel brands, Biyinlefin has been constantly exploring and satisfying consumers' requirements for clothing, regularly tracking consumer experiences, and integrating consumer needs into apparel, while demonstrating respectful tastes. The music is more in line with the consumer's demand for young and fashionable, which makes Biyinlefen win the love and favor of many consumers.

Through clothing, we see the power of art

The core of the clothing is the design, the purpose of the design is to convey the beauty, than the music of the music is committed to become the "beauty" of the transmitter, the beauty of your appearance and the beauty of the soul, through the clothing in the eyes of people, stay in people's hearts.

Biyinlefen has been deeply involved in the field of golf and casual wear for 16 years. He not only established a design and development team in China, but also hired British designer Paul Rees as a creative consultant for Biyinlefen and Korean designer LEE HYOJEONG. As the design director of the sub-brand CARNAVAL DE VENISE (Venice Carnival). Let the design cross national borders, condense the wisdom of Western art, combine the aesthetics of the Orientals, and strive to highlight the product design style, form the characteristics of brand clothing, and bring the power of art to an unprecedented height, causing consumers to strongly resonate with the aesthetics of clothing.

Biyin Leuven Creative Consultant Paul Rees (Paul Rees)

LEE HYOJEONG (李孝贞), Design Director of CARNAVAL DE VENISE (Venice Carnival)

Through clothing, we see the leadership of technology

Time is running, the senses are changing. The visual impact of the art of clothing will lead people to stop, but a good-looking clothes, lack of texture, will be greatly discounted in the hearts of consumers.

For many years, Biyinlefin has been striving to meet the needs of consumers in terms of functionality, comfort, and fashion trends. It not only uses a variety of high-performance fabrics, but also ensures the freedom of movement and refreshment; Maintaining the skin-friendly and softness of the clothes when you wear them everyday, you are also looking for international suppliers of high-quality fabrics in the world, and cooperate with them to achieve more stringent choices than luxury goods to win the recognition of consumers.

In a world of rapid change, no matter how people's needs are ever-changing, they will all receive more than the sound, and meet the new requirements of people with the quickest action; in the most intimate way, design a costume that can tell people's voices.

Shakespeare once said: "Clothes often show character." Clothing is your silent postcard and the yearning for you, who you are, what kind of clothing you will wear, and than Leifen is creating your own "clothing."