Conversational red-sleeved women's clothing, exclusive secret collection of intelligent collaboration

??? Achieve your fashion dreams

[Abstract of this issue]

In this issue, I invite the person in charge of red-sleeved clothing b2b and b2c to discuss with the door how to lay out the flexible supply chain and how to deal with the current needs of offline customers.

Before doing the red sleeves, I researched the market. The red sleeves are unique among Hangpai women's wear. The English name hopeshow adds a sense of luxury and fashion. After several years of development in the fashion industry, the company began to consider how to transform and carry out A series of reforms, the red sleeves of many stores under the online use of flexible play to optimize inventory, can be described as bold innovation, also very representative.

We believe that in the future, facing the industry changes, the red sleeve will not be the first one. There will be second and third offline brands considering how to optimize their supply chain, optimize their inventory and design. Helping these companies transform.

The conversation is as follows:

1

Currently facing the turn of the traditional industry

Type, what are the pain points of the red sleeve?

Q&A

In the traditional industry, if China is concerned, the traditional clothing industry faces two problems. The first is the problem of destocking, and the second is the problem of style. Recently, like zara, (h&m) is popular in fashion, and going in this direction actually solves these two problems. The operating cost of our door is too high. Our door will go through this fast fashion to destock. We will find the collection and work with them to solve these problems, because (collecting wisdom) is to integrate a supply chain. For my door, it saves operating costs, including some styles of experience, which can be solved very well.

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2

For the pain points of the traditional clothing industry, what solutions are there?

Q&A

It is very pleasant to cooperate with the red sleeves. Our door solves their pain points in two aspects. The first is the style. The collection of wisdom creates a network of 1200 designers at home and abroad through investment and incubation. The way to give Jiang always provide them with a style that fits their style until the customer passes the review. The second is inventory. Due to the traditional industry ordering system, the reaction cycle is slow, and now we are starting to make autumn and winter models in 2017, and product planning, but now we can't predict 17 years, what kind of popular, what kind of goods are good. The empirical data, and my door is like this, in the style design, through the data extraction, the style of our door is more accurate; second, we solve their fast problems, inefficient problems, through quick response, Such as assembly line transformation. The second core of the fast is that it is very related to the fabric, fabric. Our door cooperates with the five major fabric manufacturers. We have 30 basic fabrics in our door. Similar to the corresponding problems of clothing, our door can do a 21-day cycle, from design to delivery.

3

Mr. Jiang, what is the future development and trend of the flexible supply chain?

Q&A

The flexible supply chain reflects a kind of flexibility. He is consumer-centric, not empirical. This is a problem faced by domestic manufacturers, relying on luck and experience. However, relying on data and relying on experience is not a trend now. Now it is the information age. Combining the production methods of this big data with the wisdom of the collection, and responding more quickly to solve the demand of the end consumers, this is our cooperation together. The operation is in this process.

4

What feedback has been made in the cooperation with the collection of wisdom?

Q&A

Cooperation with the collection of wisdom, so that I have saved a lot of thoughts, the experience of the selection, the work of the money, we do not have to operate the door, the direct collection will help me arrange the door, after the arrangement, combined with the original, Pick their money, because (collection) is a professional thing, all the popular elements are chosen, they do the order, that is, we don’t need huge inventory to do it, save the effort and work hard in this area, Facing the closure of the factory. There are a lot of brands that are facing the trend of closing stores, because inventory has caused such a situation.

5

Just now, with regard to the big data mentioned by General Manager Jiang, big data has also been recognized by the industry. How is the collection done?

Q&A

There are two problems in the apparel industry, one is the inventory rate, one is the sales rate, and the sales rate is good or bad. It is very relevant to the previous product planning. Where is the relationship? Part of the product planning and category planning is the part of data analysis and extraction. It used to rely on the designer's experience and brain. The collection has a piece of data analysis. This leader comes from Baidu. At present, it has a very strong data extraction capability. It is very popular style and model, what collar shape, what material, this piece of our door to do an accumulation, For the development of the late style of our door has a certain guiding role, the second part, my door links a lot of domestic and foreign designer resources. Similar to Changshu and other third- and fourth-tier cities, its fashion trend is lagging behind. With the extension, like Hangzhou and Guangzhou, the sensitivity is better and stronger. Once again, it is the Dongdaemun of Korea, Milan Fashion Week. My door links to the French designer alliance to talk about an in-depth cooperation. The grasp of fashion trends and the extraction of stock data, the formation of style planning and product planning has a very strong guiding role for the brand end of our service.

And from the customer service of our door, I provided her with product planning and post-class planning. Among the 40 models provided by our door, 38 models were selected. This is a very high selection rate, and the results are not bad. This is a reflection of our big data.

6

What should I do if the selected item and the customer have duplicated?

Q&A

This problem is very professional, and the popular models in the market, for example, the brand has its own buyer, the brand-side buyer and our door will be repeated in the market, the brand is very taboo, and our door should not be the same as other companies. In response to such problems, I refer to the zara model, which is the light design of the buyer. The pure original design cycle will be very long. Our door is currently subdivided in the face of customer demand, part of which is pure design, and it is bought from the market, similar to the way of light design.

Editor in charge: Yang Bo