The first batch of gold medal clothing sales personnel on Beijing Road successfully matched the live broadcast skills training, and the new professional clothing consultant attracted attention

December 04, 2024

On November 16, Beijing Road's first batch of gold medal clothing sales staff's clothing matching live broadcast skills improvement training was successfully held in the meeting room on the eighth floor of No. 486 Huifu East Road, Yuexiu District, Guangzhou. Nearly 70 people from the first batch of gold clothing shopping guides from Beijing Road Commercial District and the listed company Guangbai Group participated in this skill training.

In order to further enhance the professional quality and professional skills of apparel sales personnel in the apparel industry, under the leadership and support of the Beijing Road Cultural Core District Management Committee in Yuexiu District, Guangzhou and the listed company Guangbai Group, the Guangdong Textile and Apparel Fashion Buyers Association and Sheyi The university jointly organized a training on the live broadcast skills of Beijing Road gold medal clothing sales staff. This training aims to focus on the training needs of new vocational high-skilled talents in the apparel industry, and give full play to the advantageous resources of Guangdong Textile and Apparel Fashion Buyers Association and Sheyi University in the field of new vocational education in fashion, and it is widely carried out for apparel sales practitioners in the apparel industry. Vocational skills training activities for dress consultants help promote the healthy, sustainable and high-quality development of the apparel industry.

∎ A group photo of the management committee of the Beijing Road Cultural Core District in Yuexiu District and the first batch of gold medal clothing sales personnel of the listed company Guangbai Group

New economy spawns new professions, "dress consultant" attracts attention

In the new economy, consumer lifestyles and consumption patterns are undergoing transformation and upgrading, and personalized, green, and experiential new consumption has gradually become the mainstream. In line with this, the traditional clothing industry is also transforming and upgrading from simply selling products to innovative lifestyles and providing professional services for dress matching guidance. Life aesthetics experience hall/buyer collection stores are becoming a new format of the clothing industry in the future. In the process of clothing and apparel sales, these people who provide professional advice and services to customers through the analysis of their clothing needs have a new identity-clothing consultants. They have gradually been favored and recognized by the majority of enterprises and consumers, and have effectively promoted the transformation and upgrading of service branding and the improvement of quality and efficiency in the national clothing industry, thus driving the emergence of a large number of employment groups of clothing consultants.

Luo Xue, the founder of Sheyi University, the main drafter of the vocational skill standards for dress consultants, and an expert in costume psychology, pointed out in the lecture that under the big wave of digital development, dress consultants serve as a guide for connecting online consumption and offline life experience Fashion concepts and high-skilled talents for a new generation of consumers have become popular targets pursued by the market. The profession of dress consultant is not restricted by the consumption scenarios of the real economy or the digital economy. Especially in this year's special circumstances, dress consultants with excellent professional capabilities have turned to online live broadcasts and become the main professional force in live broadcasts.

∎ Teacher Luo Xue is giving a wonderful lesson

During the two-hour training and learning, the clothing shopping guides were enthusiastic, actively listening to the lectures, and carefully taking notes. Through training interaction and on-site combat, they had a clear understanding and understanding of the professional skills of clothing consultants.

∎ Gold medal clothing salespersons are enthusiastic about learning

After the training, some trainees said in an interview with reporters that the content of this training is very practical. It not only allows her to keep abreast of the cutting-edge trends in the clothing industry, but also learns how to improve the live streaming and delivery of goods through the clothing matching skills of the clothing consultant in the 5G era. Rate and repurchase rate to provide customers with more professional and quality services.

∎ The gold medal clothing salesperson said in an interview that learning new professional skills is inevitable.

Create a model room for dress consultant talent gathering , Beijing Road and Guangbai Group lead the training of new talents

Beijing Road, as a national-level pedestrian street upgrade and transformation pilot, has formed a development model integrating entertainment, shopping, travel and food, which has an excellent demonstration effect in the country. In order to provide consumers and citizens with a better consumer experience and consumer services, we have launched a training course for the clothing and apparel businesses on Beijing Road to improve the professional skills of dress consultants, and contribute to the success of Beijing Road. A model room where high-skilled talents gather for dressing consultants.

Guangbai Group, a listed company, is a large-scale commercial enterprise that is the key development of Guangzhou City, Guangdong Province and authorized by the Guangzhou Municipal Government to operate state-owned assets. There are more than 10 wholly-owned holding companies operating in department store retailing, wholesale agency, logistics and distribution, professional markets and property management. The scale of operation ranks 22nd among the top 100 commercial enterprises in China and 3rd among commercial enterprises in Guangdong Province. Its head office in Beijing Luguangbai, a subsidiary of its group, has ranked first in sales among single retail companies in Guangzhou for 14 consecutive years. The Group actively creates conditions for apparel sales personnel, encourages and supports them to participate in the vocational skills training of apparel consultants, so as to achieve the purpose of enhancing their capabilities and stabilizing employment, and promoting the overall quality of apparel shopping guides.

In addition, the reporter also learned that after the follow-up actual combat training is over, the trainees who have passed the Appraisal and Certification of Dress Consultant Vocational Skills will obtain the Dress Consultant Skills Certificate issued by the Commercial Vocational Skills Appraisal and Guidance Center of China Business Federation (abbreviated as: Zhongshang Vocational Appraisal).

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