2020 Guangdong Fashion Week Show | Stabilize Foreign Trade · Promote Cross-border-Fashion Shaxi Clothing Excellent Products Joint Conference
On the evening of September 11, the fashion Shaxi clothing premium joint conference with the theme of "stabilizing foreign trade and promoting cross-border" kicked off in 2020 Guangdong Fashion Week-Autumn. The Fashion Shaxi Apparel Premium Joint Press Conference is under the guidance of the Guangdong Provincial Department of Commerce, and is co-sponsored by the Guangdong Apparel Industry Association and the Shaxi Town People’s Government of Zhongshan City. It is specifically undertaken by Zhongshan Shaxi Town Industrial Development Co., Ltd., Zhongshan City Shaxi Clothing Industry Association, Zhongshan Fashion Designers Association, Zhongshan Shaxi Town Live E-commerce Association, Zhongshan Shaxi E-commerce Technology Service Center, Zhongshan Textile Engineering Society, Zhongshan Cross-border Internet Trade Promotion Association participated in the joint co-organization . The leading guests of the meeting were Liang Zhaoquan, deputy director of the Trade Management Office of the Guangdong Provincial Department of Commerce, Zhang Junhong, a fourth-level investigator, Liu Yueping, executive chairman of the Guangdong Apparel Industry Association, Ding Ning, party branch secretary of the Guangdong Fashion Designers Association, and Zhongshan City Li Bingjian, Member of the Party Committee of Shaxi Town, Huang Shengcai, Director of the Economic Development and Science and Technology Information Bureau of Shaxi Town, Zhongshan City, Chen Jinkang, President of the Zhongshan Fashion Designers Association, Yuan Jie, President of the Live E-Commerce Association of Shaxi Town, Zhongshan, General Manager of SHOPLINE China Qiao Guanyuan and representatives of enterprises from the upstream and downstream of the industry chain in the clothing foreign trade field of the province. "Stabilizing Foreign Trade · Promoting Cross-border" Guangdong is the largest province in China's clothing industry, and its annual clothing exports have always ranked first in the country. In order to help the textile and garment industry clusters to rotate, adjust the structure, and cultivate new advantages in foreign trade competition, the Ministry of Commerce issued the "Guiding Opinions on Accelerating the Construction of Foreign Trade Transformation and Upgrading Bases". One of the important measures is to build a group of industries with obvious advantages. , A base for foreign trade transformation and upgrading with distinctive regional characteristics, outstanding innovation-driven, and complete public service system. At present, Guangdong Textile and Apparel has 6 accredited foreign trade transformation and upgrading bases, namely: the national foreign trade transformation and upgrading bases "Xintang" and "Dalang", the provincial foreign trade transformation and upgrading bases "Xiqiao", "Shaxi", "Chaozhou" and "Puning". This year, in response to the difficulties in foreign trade and export under the influence of the epidemic, the General Office of the State Council issued the "Implementation Opinions on Supporting the Transfer of Export Products to Domestic Sales", proposing to build a platform for the transfer of domestic sales to accurately meet consumer demand. As a carrier for the transformation and upgrading of the province’s textile and apparel foreign trade, Guangdong Fashion Week has been committed to providing a platform for collective brand promotion and high-quality product display for foreign trade bases and their enterprises for many years, and promotes the market through various forms such as static display, dynamic release, promotion and communication. Business cooperation. Li Bingjian, member of the Party Committee of Shaxi Town, Zhongshan City, said in the theme sharing of "Leisure Clothing·Fashion Shaxi": Shaxi is a famous casual clothing town in China. In 2020, the epidemic will have a greater impact on Shaxi garment companies’ employment, financing, foreign trade orders, domestic orders, offline retail and wholesale markets, etc. The main manifestations are three aspects: first, the export situation will be greatly affected; second, the capital chain will be severely affected. Tension; Third, product transformation is facing more difficulties. Facing the difficulty of resuming work and production, Shaxi will use Guangdong's influential live broadcast base and high-quality supply chain base "dual bases" as starting points to promote industrial transformation: build momentum and build a live broadcast industry and digital economic ecology Chain, increase precise support for enterprises, and maintain the stability of foreign trade exports. In the second half of the year, Shaxi will focus on the goal of “building a digital fashion Shaxiâ€, build a 9100 mu of fashion innovation industrial park, promote the implementation of key industrial projects and 618 “16+1†contracted projects, attracting JD Cloud, Pinduoduo, Live broadcast platforms such as Douyin and Kuaishou have been stationed one after another, taking Guangdong's influential live broadcast base and high-quality supply chain base "dual base" as the starting point, and the "second industrial zone" as the carrier to promote the live broadcast industry and digital economy Development, let "Internet +" become a new engine and a new driving force for development, help the construction of Shaxi small town on the Internet, and promote the comprehensive economic take-off of Shaxi. At the press conference, Qiao Guanyuan, general manager of SHOPLINE China, said: Over the years, most of the labels made in China are OEM, OEM, no intellectual property rights, no involvement, no premium rights, but with the level of information technology, talent structure, and payment With the improvement of infrastructure such as logistics and logistics, sellers in Guangdong and even the origin of the factory can move around the world, and merchants have greater control over their products. "The DTC model directly faces users, and there is no middleman to make the difference. "The independent station model is increasingly recognized by cross-border sellers, operating their own brands on their own positions, and operating their own private domain traffic. Self-built website can confine the customer’s choice to the website’s own products within a certain period of time, so it can increase the customer unit price to a certain extent. Mastering their customers and owning their operations is the core of all businesses. Merchants must do it for themselves Business, rather than working for the platform, controlling your own supply chain, and flexibly operating your own brand and cash flow are the biggest advantages of self-built websites. Fashion Shaxi Clothing Youpin jointly released In this fashion Shaxi clothing conference, a total of six released brands participated in the catwalk: BONGWER x Liu Liang, CAISEDI, Yi Fan, TO be too x Dong Zhicheng, WWE, TOMDONGx Dong Huaiguang. BONGWER x Liu Liang CAISEDI TO be too x Dong Zhicheng WWE——Zhongshan Jubang Technology Group One Brahman TOMDONGx Dong Huaiguang Solemnly declare: The text and pictures of this article are officially provided by the Organizing Committee of Guangdong Fashion Week, only for the purpose of conveying more information! 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