Gelis and Tencent join hands to initiate smart retail innovation
In 2020, the new crown pneumonia epidemic has caused a huge impact on domestic and foreign consumer markets. How to buck the trend is undoubtedly a topic that major brands need to overcome. At the same time, new marketing models represented by live broadcast and community operations are gradually showing their advantages, and digital upgrades have become an important part of companies breaking through. In this market context, Tencent Smart Retail takes the digital architecture solution as the core, and cooperates with China's high-end women's clothing company representative Gelisi (SH.603808) to help the latter release new vitality in the smart retail market and reach consumers precisely At the same time, a new effective connection is built to accelerate the pace of brand digital upgrade. On September 15, Mr. Ye Jian, general manager of Tencent Smart Retail, and Mr. Xia Guoxin, chairman of Gelix, signed the "Framework Agreement on Strategic Cooperation between Gelix Group & Tencent" at Tencent headquarters in Shenzhen, and reached a comprehensive and in-depth cooperation Promote a new stage of brand digital operation. Mr. Xia Guoxin, Chairman of Gelix, said at the signing ceremony: "Digital enhancement is an important means for Gelix to further enhance its development. It is no longer enough to rely on traditional retail to improve. We need to switch the track, use technology to empower, and make the company more Great competitiveness.†This time, the two parties will cooperate in-depth in the traffic layer, shopping guide layer, data layer, organization layer, and industry empowerment. With the help of Tencent’s big data marketing platform and advertising back-end technology, the two parties will build a relationship between the brand and users. Good links to achieve precision marketing, global marketing, and digital marketing. Through the complementation and integration of advantageous resources, the two parties focus on integrating "wisdom" into the apparel industry for Gelis, and jointly promote the implementation of smart retail and industrial smart upgrades. According to public information, Gelisi takes "becoming an internationally competitive high-end fashion brand group" as its strategic goal. Since its establishment, it has been focusing on the development of high-end fashion brands. At present, the group already owns the main brand ELLASSAY, Germany Laurèl, Ed Hardy in the United States, IRO Paris in France, and self-portrait in the United Kingdom include a multi-attribute brand matrix including fashion, trendy brands, light luxury, and Internet celebrities, covering multiple high-end fashion brands such as the needs of different market segments. Gelis continues to optimize sales channels and actively pays close attention to the dynamics of the retail market. This year, it has established a wholly-owned Internet company that focuses on providing digital operation services for high-end fashion brands, Beast Digital Technology, to redefine the sales market and brand marketing, and connect Online and offline value chain services. Nowadays, in cooperation with Tencent Smart Retail, it will open up a new pattern in the new retail market. Through Tencent Smart Retail's comprehensive advantages in technology, resources and management platform, it will actively promote e-commerce live broadcast and realize online online. The combination of lower retail and the formation of a two-way flow not only provides customers with a rich and diverse consumer experience and services, but also forms a high-quality transformation of private domain traffic within the brand, maximizing its own value and influence. Gelisi (SH.603808), which has fully embarked on digital transformation, can be said to be a microcosm of countless companies seeking to upgrade and iterate. Tencent, as a leading domestic enterprise in the continuous innovation industry, is committed to providing digital operation services for high-quality companies in the industry and improving corporate performance. Overall operational capabilities. Relevant sources revealed that Tencent Smart Retail will provide private domain traffic operations for Gelixi, and at the same time cooperate with Gelixi Group in advertising marketing, data cube big data application, shopping guide empowerment, mini program, Zhuji AI marketing platform, social media platform, etc. In-depth cooperation in the field helps Gelis to find customers accurately, operate customers accurately, and continue to accumulate customers. Tencent enters the high-end women's clothing market this time, using Gelis as a benchmark for promoting smart retail. In the future, the two parties will jointly form a new team to set a leading example for the apparel industry in the transformation of scale, digitalization, online and platform. Cycling Long Sleeve Jersey,Long Sleeve Jersey,Cycling Winter Jersey,Sleeve Cycling Jersey Quanzhou Oneo Sports Co., Ltd , https://www.oneoclothing.com
